Client: Tiffany & Co.
Project: Global Social Marketing Playbook
Assignment: Social Strategy
Iconic luxury brands often rely on distinctive photography to differentiate themselves. But when it comes to social media, brands need a more nuanced approach that factors in the prevailing behaviors and audience expectations for each platform. What works on Facebook doesn’t necessarily work on Instagram, and what people like on Pinterest isn’t necessarily the same content that resonates on Tumblr. We helped Tiffany define a distinctive voice on social, one that represented modern luxury and could be applied across a growing number of social media platforms. This enabled the brand to open up different conversations that showcased its extensive background and heritage in a way that couldn’t be done in traditional media.