Samsung Mobile

It’s safe to say that nearly everyone has had an awkward text exchange with their parents at some point. But beyond that, we noticed consumers were posting screenshots of these conversations on Twitter, Imgur and Instagram as fun conversation starters. Partnering with a copywriter, we came up with a series of vignettes that capture the spirit of these mother-child text exchanges in a lighthearted way to celebrate Mother’s Day. As a fun easter egg, we used real phone numbers that when dialed, revealed the backgrounds of real mothers.

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