Project: Nike+ Running App
Assignment: Social Marketing, Mobile Strategy
To keep Nike+ runners engaged with the app, we continually sought ways to improve the experience. We had noticed runners would take photos of where they went and use them as ways to document each run, like a visual running log that they shared with friends. They would often do this in a series of other apps, an experience that required multiple steps and apps. We saw this as an opportunity to enhance the Nike+ Running App and build photo capturing and sharing right into the app. Today, photo sharing is one of the top used features.