Project: Nike+ FuelBand launch
Assignment: Social Marketing
Entering the activity tracker market is a daunting task, even for sports giant Nike. After years of development, they approached us to help bring their idea to life and build the connections to their audience. This meant rethinking how and when to communicate with them through a mobile app and website, but also through social channels. Not only did we create these touchpoints, but we also helped keep their customers engaged through a series of missions and motivational goals to keep athletes of all abilities active.