Client: American Express
Project: Pay It Plan It
Assignment: Product Positioning & Marketing
American Express Pay It Plan It is an innovative new way to manage your finances. For consumers who want flexibility over their purchases and monthly payments. All they need to do is use there Amex card normally, and then decide whether they want to pay a purchase over 3, 6 or 9 months, immediately or at the end of their statement cycle. Based on the notion that consumers suffer from seasonal credit card anxiety, Pay It Plan It empowers them to take control of their cash flow in a simple, elegant way all through the Amex mobile app.