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American Express

Client: American Express Project: Pay It Plan It Assignment: Product Positioning & Marketing American Express Pay It Plan It is an innovative new way to manage your finances. For consumers who want flexibility over their purchases and monthly payments. All they need to do is use there Amex card normally, and then decide whether they…

American Express

       Client: American Express Project: Platinum Card relaunch (consumer & business) Assignment: Brand Strategy, Product Positioning & Marketing Facing strong competition from multiple new offerings, the Amex Platinum card needed to stand out from newcomers in a meaningful way. Whereas upstart card programs have only a few years in business, Platinum has decades of experience,…

American Express

Client: American Express Project: Amex Express Checkout Assignment: Product Positioning & Marketing As e-commerce becomes more and more integrated into consumers’ digital lifestyles, they are increasingly expecting faster and more secure ways to pay online. With the proliferation of places to shop online, comes the need to create and remember more logins and passwords. This…

Equinox

Client: Equinox Project: The Pursuit Studio Spin Experience Assignment: Consumer Research, Digital Strategy When boutique spin studios become a phenomenon, and start taking away your members, what do you do? For Equinox, it meant resetting expectations about what an indoor cycling experience could be. Starting with the insight that members constantly need motivation and new…

Victoria’s Secret

Client: Victoria’s Secret Project: VictoriasSecret.com redesign Assignment: E-Commerce Strategy For years, Victoria’s Secret was known for its beautifully produced print catalogs. But in the connected age, finding a way to move from catalogs to commerce sites proved a challenge. Not only did they need to embrace new ways of merchandising their products, they needed to…

Tiffany & Co.

Client: Tiffany & Co. Project: Global Social Marketing Playbook Assignment: Social Strategy Iconic luxury brands often rely on distinctive photography to differentiate themselves. But when it comes to social media, brands need a more nuanced approach that factors in the prevailing behaviors and audience expectations for each platform. What works on Facebook doesn’t necessarily work…

Jordan Brand

Client: Jordan Brand Project: Breakfast Club Training Program Assignment: Brand & Digital Strategy During Michael Jordan’s prime, he knew he had to keep improving in order to stay on top. This meant finding weaknesses in his game, working on them, and turning those weaknesses into strengths. Early in his career, he was criticized for not…