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Looking at the Future of Livestreaming with Periscope

Much has been made of the rise of Meerkat and Periscope. While there are key differences in the platforms, matters more is how they can be used to create compelling experiences in a way that weren’t possible before. Here’s why brands should pay attention. Ephemeral & Instant With the rise of messaging platforms like Snapchat, Twitter…

Tumblr, the Social Network that Mobile Left Behind

I was recently consulted for my point of view on the state of microblogging and in particular, Tumblr’s prospects. Since its acquisition two years ago by Yahoo, it hasn’t been able to break out in a more mainstream way to become part of the consumer lifestyle the way Instagram, Snapchat, Facebook and Twitter have. At…

Looking at the Future of Livestreaming with Periscope

Much has been made of the rise of Meerkat and Periscope. While there are key differences in the platforms, matters more is how they can be used to create compelling experiences in a way that weren’t possible before. Here’s why brands should pay attention. Ephemeral & Instant With the rise of messaging platforms like Snapchat, Twitter…

Pay to Play

When social media became mainstream, it was because it was based around a simple tenet — that it was about establishing trusted relationships between people. People’s personal networks were based around friends, people you knew and their friends. Trust between peers was the bridge that powered sharing. For years, Facebook grew on the basis that…

Pay to Play

When social media became mainstream, it was because it was based around a simple tenet — that it was about establishing trusted relationships between people. People’s personal networks were based around friends, people you knew and their friends. Trust between peers was the bridge that powered sharing. For years, Facebook grew on the basis that…

Social Score

It used to be that the only score you needed to really worry about post-college was your credit score. Today, with social media becoming such a large part of everyday life, is there an equivalent for your online life? Amy Jo Martin suggests how a social score — the level of credibility and influence in…

Breaking Good

Some of the biggest news events break first on Twitter, but how do we separate legitimate news from rumors? It’s not always easy to separate the signal from the noise. This online panel helps break down citizen journalism in the context of Hurricane Sandy and how social media spread both news and rumors. I’m highly…

Social Media Tests New Chinese Leadership

While the rise of social media has taken the world by storm, one place that has seen growing pains is China. The youth has taken to Sina Weibo quickly, with now over 400M users add counting. The new Chinese government faces a delicate balancing act, having to temper wholesale censorship with the ability to speak…

The Cool Factor of Crowdfunding

For decades, entrepreneurs had to subject themselves to venture capitalists to get their businesses off the ground. Not only would they have to reveal their entire business to them, they would have to give up 20, 30, even 50% of their company’s equity in exchange for money. Recently, a variety of startups such as Kickstarter…

Olympic Twitter Winners

The 2012 London Olympics are officially over, the medal count tallied and athletes are returning home. While the U.S. topped the charts in overall and  gold medals, and the U.K. scored more golds than ever before, the real story was how prominent a role social media played. In it’s nightly broadcast, NBC even had a…