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Rethinking Retail

Without a doubt, the retail industry has been facing extreme pressure recently. It seems like we hear of store closings every other day, and 2017 is on track to feature the largest number of closings ever. Brands from nearly every category seem to be affected, with fashion hit hardest. Many point to the rise of…

Looking at the Future of Livestreaming with Periscope

Much has been made of the rise of Meerkat and Periscope. While there are key differences in the platforms, matters more is how they can be used to create compelling experiences in a way that weren’t possible before. Here’s why brands should pay attention. Ephemeral & Instant With the rise of messaging platforms like Snapchat, Twitter…

Tumblr, the Social Network that Mobile Left Behind

I was recently consulted for my point of view on the state of microblogging and in particular, Tumblr’s prospects. Since its acquisition two years ago by Yahoo, it hasn’t been able to break out in a more mainstream way to become part of the consumer lifestyle the way Instagram, Snapchat, Facebook and Twitter have. At…

Looking at the Future of Livestreaming with Periscope

Much has been made of the rise of Meerkat and Periscope. While there are key differences in the platforms, matters more is how they can be used to create compelling experiences in a way that weren’t possible before. Here’s why brands should pay attention. Ephemeral & Instant With the rise of messaging platforms like Snapchat, Twitter…

What is your intention?

Not sure what to build? Here’s something to get you started.

Pay to Play

When social media became mainstream, it was because it was based around a simple tenet — that it was about establishing trusted relationships between people. People’s personal networks were based around friends, people you knew and their friends. Trust between peers was the bridge that powered sharing. For years, Facebook grew on the basis that…

Pay to Play

When social media became mainstream, it was because it was based around a simple tenet — that it was about establishing trusted relationships between people. People’s personal networks were based around friends, people you knew and their friends. Trust between peers was the bridge that powered sharing. For years, Facebook grew on the basis that…

Social Score

It used to be that the only score you needed to really worry about post-college was your credit score. Today, with social media becoming such a large part of everyday life, is there an equivalent for your online life? Amy Jo Martin suggests how a social score — the level of credibility and influence in…

Apple Maps + Foursquare = win

I love Foursquare and how it helps you get more out of where you are. It has evolved nicely from a broadcasting device to one about discovery and where people are going. While it is still a relatively niche service, it has the potential to grow if it had the right partnership. Like Apple iOS…

Breaking Good

Some of the biggest news events break first on Twitter, but how do we separate legitimate news from rumors? It’s not always easy to separate the signal from the noise. This online panel helps break down citizen journalism in the context of Hurricane Sandy and how social media spread both news and rumors. I’m highly…