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Looking at the Future of Livestreaming with Periscope

Much has been made of the rise of Meerkat and Periscope. While there are key differences in the platforms, matters more is how they can be used to create compelling experiences in a way that weren’t possible before. Here’s why brands should pay attention. Ephemeral & Instant With the rise of messaging platforms like Snapchat, Twitter…

Tumblr, the Social Network that Mobile Left Behind

I was recently consulted for my point of view on the state of microblogging and in particular, Tumblr’s prospects. Since its acquisition two years ago by Yahoo, it hasn’t been able to break out in a more mainstream way to become part of the consumer lifestyle the way Instagram, Snapchat, Facebook and Twitter have. At…

Pay to Play

When social media became mainstream, it was because it was based around a simple tenet — that it was about establishing trusted relationships between people. People’s personal networks were based around friends, people you knew and their friends. Trust between peers was the bridge that powered sharing. For years, Facebook grew on the basis that…