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ABOUT

A modern approach to strategy


I create digital experiences rooted in consumer behaviors, strategic rigor, and creative thinking. My specialty is identifying digital opportunities for brands to connect with consumers. I am passionate about building never-been-done before experiences, finding clarity in ambiguity and collaborating with diverse teams to create the best solutions.

SERVICES

INSIGHT discovery

Uncovering consumer behaviors and opportunities to forge new relationships.

EXPERIENCE STRATEGY

Defining a compelling and sustainable proposition and creating a plan to achieve it.

USER JOURNEY MAPPING

Empathizing with consumers and creating a unique way to solve their unmet needs.

DIGITAL PRODUCT AND SERVICE DESIGN

Identifying new opportunities to deliver meaningful brand experiences that matter.

INFLUENCER STRATEGY

Knowing who to partner with to gain traction in the marketplace.

MEASUREMENT APPROACH

Defining what success means to your business.

CLIENTS

NIKE, NIKE+, AMERICAN EXPRESS, STARBUCKS, SAMSUNG, MASTERCARD, EQUINOX, L'OREAL PARIS, VICTORIA'S SECRET, TIFFANY & CO., MICROSOFT, TECHSTARS, BROOKLYN ACADEMY OF MUSIC, COCA-COLA, JOHNSON & JOHNSON, MAKERBOT, A&E, TURNER MEDIA, VITAMIN WATER, CITIBANK, BMW, JORDAN BRAND, BLACKBERRY, ELECTRONIC ARTS.

Samsung Mobile

  • #TextsFromMom

MasterCard

  • Northside Festival Beacons

Equinox

  • The Pursuit

Nike

  • Fuelband

Nike

  • Nike+ Running App

Tiffany & Co.

  • Global Social Playbook

L’Oreal Paris

  • #AskHairGenius

Starbucks

  • StarbucksStore.com

Twitter

@jbchan

HAVE AN IDEA?

I am always on the hunt for creative concepts and conversation. If you're ever in New York, hit me up and we'll grab a coffee. Otherwise, you can find me @jbchan on most social platforms or on good old fashioned email.