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ABOUT

A modern approach to strategy


I create digital experiences rooted in consumer behaviors, strategic rigor, and creative thinking. My specialty is identifying digital opportunities for brands to connect with consumers. I am passionate about building never-been-done before experiences, finding clarity in ambiguity and collaborating with diverse teams to create the best solutions.

SERVICES

INSIGHT discovery

Uncovering consumer behaviors and opportunities through research.

EXPERIENCE STRATEGY

Defining how consumers will interact with your brand, wherever they spend time.

Social Strategy

Defining a voice for your brand, and opportunities to make your brand culturally relevant.

DIGITAL PRODUCT AND SERVICE DESIGN

Creating new offerings that will resonate with consumers and move your business forward.

BRAND STRATEGY

Identifying new opportunities to deliver meaningful brand experiences and tell stories that matter.

MEASUREMENT APPROACH

Defining what success means to your business.

CLIENTS

CHASE, NIKE, NIKE+, AMERICAN EXPRESS, STARBUCKS, SAMSUNG MOBILE, SAMSUNG ELECTRONICS, MASTERCARD, EQUINOX, L'OREAL PARIS, VICTORIA'S SECRET, TIFFANY & CO., MICROSOFT, TECHSTARS, BROOKLYN ACADEMY OF MUSIC, COCA-COLA, JOHNSON & JOHNSON, MAKERBOT, A&E, TURNER MEDIA, VITAMIN WATER, CITIBANK, BMW, JORDAN BRAND, BLACKBERRY, ELECTRONIC ARTS, AOL.

American Express

  • Pay It Plan It

American Express

  • Platinum Card Relaunch

American Express

  • Express Checkout

Samsung Mobile

  • #TextsFromMom

Equinox

  • The Pursuit

Victoria’s Secret

  • VictoriasSecret.com

Nike

  • Nike Fuelband

Nike

  • Nike+ Running App

Twitter

@jbchan

HAVE AN IDEA? LET'S TALK!

I am always on the hunt for new business ideas, creative concepts and conversation. If you're ever in New York, hit me up and we'll grab a coffee. Otherwise, you can find me @jbchan on most social platforms or on good old fashioned email.